The Genesis – Neo G

Genesis, a brand known for its premium offerings, is embarking on a transformative journey to redefine itself as a leader in the high-end luxury market. At the heart of this evolution is The Genesis – Neo G, an innovative vision brought to life by South Korean designer Junghoon Choi. With a deep focus on tradition, innovation, and design excellence, Junghoon’s project encapsulates the essence of luxury sedans while charting a new course for the brand.


The Vision: Redefining Luxury Sedans

In a world increasingly dominated by SUVs, Junghoon Choi sees a different future for luxury. “A strong sedan lineup is essential for defining a luxury brand,” he explains. While acknowledging the global demand for SUVs, Junghoon emphasizes the timeless appeal of sedans. “Producing exceptional sedans will become a hallmark of true luxury,” he says, underscoring his decision to center The Genesis Project on a luxury sedan that bridges heritage and modernity.

Innovative Interior Design: Where Comfort Meets Versatility

At the core of The Genesis – Neo G is an interior concept that challenges traditional norms. The rear seat, traditionally an afterthought, becomes the focal point—a sanctuary of spaciousness and privacy for single occupants. But the design doesn’t stop there. When shared space is needed, the front seat transforms into a foldable, interactive element, seamlessly blending exclusivity with communal functionality.

This dual-purpose layout redefines the luxury sedan experience, offering unmatched versatility that caters to both solitude and connection.

Design Excellence: A Touch of Korean Heritage

The exterior of The Genesis – Neo G pays homage to Genesis’s cultural roots. Korean design elements are carefully woven into the front and rear aesthetics, giving the sedan a distinct identity. The side profile’s precise proportions and sculpted volumes deliver the iconic silhouette expected of a luxury vehicle. Junghoon’s design balances elegance with a forward-looking sensibility, ensuring the sedan exudes both tradition and innovation.