As a Lead Designer at Dacia, I played a pivotal role in shaping the brand's design identity by proposing and developing bold, innovative automotive creations in line with the company’s strategic direction. Reporting to the Studio Manager, I was responsible for leading complex design projects from competition phase through final delivery, guiding multidisciplinary teams across 2D/3D modeling, visualization, and color & trim. My work involved close collaboration with engineering, product, marketing, and external partners to ensure design intent was preserved throughout development.

Beyond design execution, I took on a leadership role in mentoring designers, managing project deliverables, and presenting proposals to decision-making bodies. I contributed to design reviews, offered insights through creative intelligence and trend analysis, and occasionally stepped in for the Studio Manager during operational oversight. With over 8 years of experience and deep proficiency in both creative tools and cross-functional leadership, I consistently drove impactful design solutions that elevated the Dacia brand image globally.