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Mimo Refillable Toothpaste


Mimo is a unique and high end looking toothpaste "tube" that is designed for those are environmentally sensitive. Mimo was designed for an intent to deliver consciousness with quality.

PROBLEM

According to the reports, over 1 billion toothpaste tubes are thrown away into landfills each year in the US. Just like any other squeezable tube like sunscreen, toothpaste tubes are nearly impossible to recycle.

HOW IS IT POSSIBLE?

With increasing environmental consciousness there is a growing demand for specialized refilling stations for various products. Mimo’s refilling system works just like any other refilling station, but with a twist.


The tube fills up from the bottom with the help of pressure the stand offers. Mimo lets the users to see and decide when to refill the tube with transparent bottom half.

Toothpaste tubes can often contain a thin layer of aluminium and be made of various types of plastic - making it challenging for recycling plants to separate and process them.

With its friendly looking design and three harmonious color combos, mimo offers the users a pleasing experience that involves never to discard a tube ever again.

Aimed at tackling the vast amounts of toothpaste tube waste that is disposed of in landfill each year, this refillable toothpaste tube comes in three harmonious color combinations. With the majority of toothpaste tubes containing a thin layer of aluminium and various plastic types, it makes them difficult for recycling centres to separate responsibly. This concept has a transparent bottom half, informing the user of when it’s time to refill. All the materials have been carefully considered, even down to the packaging made from a semi-transparent paper called "vellum" which is made from a pure cellulose fiber.


Environmentally conscious design and packaging from Pelin Özbalcı and Sergen Çağlayan .




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