BMW HyperX Sports Activity Coupe | Yi-Wei Chiu

BMW HyperX Sports Activity Coupe | Self-actualization through extreme sports has become mainstream among the young generation.


Automotive Designer

Yi-Wei Chiu

A California-based Taiwanese automotive designer. He has spent a lot of time moving around, which has helped him build a multicultural and liberal mindset. He prefers to keep things straightforward and crucial. He has a strong sense of futuristic vision and thinks that, because of electrification and autonomous technology, this is the finest time to design cars because they have so many options and room for boundless inventiveness. His creation facilitates a seamless transition to electric cars and new technology. He explained that when designing a car, it’s not just about creating an eye-catching exterior; it’s also about creating an experience that can meet the needs of the target audience. He enjoys adapting the user’s perspective and thoroughly investigating their interactions with the vehicle.

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Project Brief:

Yi-Wei Chiu believes that the future of large extensive automation and AI technology would impact our society. On the human side, the young generation might struggle more to find their purpose of living, because all the basic needs have been fulfilled. Experience-based lifestyle will become the mainstream. As such, He targeted snowboarding and extreme off-roading as the background settings. Practising

extreme sports will become more and more popular because of the excitement and fulfilling feeling it provides. Yi-Wei wanted to reimagine a car capable of extreme off-roading in snow and all terrains to help realize this type of lifestyle and experience.