An electric racer Cupra UrbanRebel Concept

The radical urban electric car is a key strategic project not only for our company but also for the Volkswagen Group, as our aim is to produce more than 500,000 urban electric cars per year in Martorell for different Group brands. With an entry price of around 20-25,000€, this car will make electromobility accessible to the masses and hit the Green Deal targets, said Wayne Griffiths, CEO of CUPRA.

This new member of the CUPRA family represents a change and evolution in the brand towards a gender-neutral and more progressive language, while maintaining the values that identify each CUPRA model: its sportiness and character with a touch of sophistication that makes it a unique and differentiated brand.

It can accelerate from zero to 100 km/h in only 3.2 secs.

At the front, the shark nose was created using a negative surface to produce a bold, strong expression.

On top of that, the large spoiler with integrated lights – a nod to racing cars seen in the virtual world – provides an imposing, bold look underlined by the strong muscular shoulders, while in the lower part there is a large diffuser improving aerodynamic efficiency.

The car’s body uses angular themes inspired by the digital era meeting pure electrification.

The CUPRA UrbanRebel Concept will make its world debut at the 2021 IAA Munich International Motor Show, proving how racing and urban mobility can be fused to form a progressive and groundbreaking all-electric vehicle.